Let's talk a little about the history of your band. When did you originally form and is this the original line-up?
Sav: Our first show was in August of 2013 under the name “The Reason You Stayed”. It wasn’t until a few months later that we found our permanent bass player. After the addition of Caitlin, we decided to start writing original music and here we are six years later.
Do you remember how the idea of forming the band first came up?
Sav: We actually started as a cover band at a music school! We all took lessons at Ballantyne School of Music where they have a program called Jam Sessions. In this program students are put together in a band, learn a few cover songs, and then have a performance at a local venue. Most of the time these bands will go their separate ways after the first performance, but something just clicked with us and people kept asking us to play shows.
How would you categorize the style of the band?
Caitlin: This is always a hard question to answer since we draw inspiration from so many places. We generally say heavy guitars and clean vocals powered by emotions. It’s honestly whatever we want to write that day. We have some songs that are more pop punk, some that are straight up metal, it’s really a mixed bag.
What image do you want your music to convey to your fans?
Caitlin: No matter how bad things get, it always gets better. Theres always a light at the end of the tunnel.
Who are your influences and how have they shaped your bands’ sound?
Sav: A cool thing about this band is that we all listen to so many different kinds of music. We’ve also all changed the style of music we listen to over the years so you can hear anything from classic rock, pop punk, pop, progressive metal, etc. in our music.
Let's talk a little about your latest album what are the listeners in store for with this release?
Sav: We put out our latest album, In Memory..., in March of this year. In Memory... is a concept album based on the five stage of grief. Everyone in this band has experienced significant loss in the last couple of years and this album is our response to that loss. Grieving is not easy and it’s even more difficult to grieve alone. We hope that people can find some comfort in this album knowing that they are not alone.
Where did record your latest release at?
Sav: We recorded In Memory... with Edward Hinson in Durham, NC.
Producers are a very important factor in recording a good record. Who did you use to produce your record?
Sav: James Paul Wisner mixed and mastered “In Memory...”
Does the entire band contribute to the writing process?
Sav: Everyone contributes to the writing process. We will all write different parts and then come together as a group and figure out how to fit those parts together or how to improve them.
How do you feel the band has evolved musically and personally over the last year?
Caitlin: I think I can speak for the rest of the band when I say that we grew a lot individually and as a band while writing In Memory and also this past year while we toured extensively for the first time. It was a big learning curve figuring out how to communicate effectively with 4 other people but it’s important that we learned it when we did. Manage those expectations, people!
Where do you draw the inspiration for the songs you write?
Caitlin: Mostly life experiences and situations that we have been through. That could be as a group or personally. Writing is our way of constructively dealing with our emotions and moving through tough times.
How important do you rate the lyrical side of your albums?
Sav: With this last album being based on the five stages of grief, the lyrics are crucial to understanding the content. The album has two songs representing each stage of grief. Although the music is also representative of the stage, you can’t grasp the true emotions of the songs without understanding the lyrics.
What are your current tour plans, if any?
Sav: We did quite a bit of touring this summer so we are going to take it easy for the rest of the year and just play some local shows. Our plan is to tour as much as possible in 2020 across the US!
Describe your live performance for those who have never seen you live?
Caitlin: We are really high energy and like to interact with the crowd, head bang, and get emotional with you. We always have a good time and we want to make sure that the people who come to see us have a good time too!
Do you see as we do that most local radio rarely support the up and coming new bands and even more local bands just starting out?
Caitlin: We have a rock radio station in Charlotte that does a segment on local bands once a week and we have been on a few times. Whenever we release new music we can send it in and Divakar plays it on his radio show!
What do you think of the music industry right now?
Caitlin: It’s hard to say. We are at a point where we are busting our butts trying to get people to notice us and pay attention. The hardest part is knowing who is worth your time.
Did you find it hard to break into the business and what was the biggest obstacle you had to overcome?
Caitlin: I don’t know that we have actually broken into the business yet, at least not in my opinion. We are still a band that is super DIY and trying to gain a national/international fan base. We recently just went on a pretty nice sized tour which certainly helped with that. I think right now the biggest obstacle that we have is making sure we have the necessary funds to continue going on tours that will get us the best exposure to new fans.
Tell us about your thoughts on your local music scene?
Sav: Charlotte has one of the absolutely best music scenes around. There have been an unfortunate amount of venues shutting down in recent years, but the bands are still going strong. If you are looking for some great local music, catch a show in Charlotte sometime.
Are there any new and upcoming bands that you are into?
Sav: Never I, Hail Your Highness, Den Of Wolves
How has Social Media impacted your band?
Caitlin: I actually run our social media accounts and its interesting how much paid ads have impacted our success on tour. It’s a really specific cocktail and you have to do a lot of trial and error to figure out what works the best for you. We have been gaining followers consistently all summer while we were on tour which has been awesome.
Where can our readers find you on the web?
Sav: We are very active on both Instagram and Facebook. Our Twitter is mostly nonsense but you are welcome to follow it for a good laugh. You can also find all of our tour dates, buy merch, or find links to our music on our website www.reasondefine.com.
What equipment is the band using and do you have any endorsements currently?
Sav: We are currently endorsed by DR Strings, SJC, Excel Sticks, and In Tune picks. As far as gear that we use, the list could go on forever so I’ll just list some favorites: Darkglass, Schecter, Peavey, Lace Pickups, Orange, Fender. We are very open to all new endorsements (haha).
Thanks for answering these questions. Do you have any last comments for our readers?
Caitlin: Thanks for having us and make sure to watch our new video for Reaper ft. Jacob from Never I!
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